In the finest American business tradition, McCalls Pattern Company recently proved to me that customers matter.
Remember my post about Vogue 9005 and how the draft seemed wrong?
Since McCalls Patterns is now active in social media (best business decision ever), I sent a direct Twitter message about said draft and, was thrilled to see an immediate response (see their comment on the above referenced blog post) with a contact e-mail to send the details of my pattern problem. I did, and got a reply from Laurie at Vogue Patterns Customer Service; she knew exactly what I was talking about, and that she had forwarded the issue to their grading department. Them pattern companies know their stuff…..
This post is dedicated to McCalls Patterns where I’ll briefly show you something I own, which the company probably has in it’s archives.
Read on, all sewing history nerds….
McCalls Pattern Book, Spring 1953, Fabric Issue
Let’s take a peek inside.
Editor was Marion Corey. In any magazine, one of my favorite pages is the editorial staff listing. I always want to know who created the deliciousness on paper.
Inspiration: It is 1953 and the inspiration seems to be Christian Dior, especially in the look on the left.
The much coveted European look, non?
Tailoring was king, even in spring. I love this outfit with the lace collar.
The dolman sleeve is rampant, especially in the “jiffy” patterns. The “tube jersey” dress, top of left picture is so easy, it may not even need a pattern. Click on the picture to read the text.
An advertisement for Avondale – chambray never had it so good! On the right, an ad for the new Slant-needle Singer sewing machine. Ergonomic machine from the pioneering Singer Company. Readers, did you, your mom or grandma own this one?
I am now coveting this gorgeous parasol print on the left by Bates. On the right, um, no politically correct ads, please.
There’s much more in this precious pattern magazine, detailing spring colors, sewing questions and answers and more. I’ll save that for another post.
McCalls Patterns, thank you for years of sewing enjoyment!
PS: not sure at all why the font changed on me…